Start It, Sell It & Make a Mint
Author:Joe John Duran
Publisher: Wiley
Pages: 240
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Ever wondered what it takes to start a business? let alone thought of selling it later to earn a Mint! Joe John Duran does exactly that. First, few words for the author. Mr. Duran is CFA. He co-founded Centurion Investments with other partners. The company went to on to manage billions dollars of investment & later was sold to GE Capital in 2001 (just after September 2001 attack).
Mr. Duran explains 20 “vital secrets”, Real world anecdotes and step-by-step strategies to build and sell a successful business. Each Vital Secret starts with a African fable, later, Mr Duran explains what the Vital Secret should mean to you (as an Entreprenuer) & What you shoud do to make the Vital Secret work for you. It’s not just author’s real life experiences, but what makes it special & a ‘genuine’ is interviews author made with many Entrepreneurs who once started their business & then sold for good profit.
I thought, selling your business can be easy one, sign agreement & puff! Your bank account swells while you retire. Not entirely true, Mr Duran dismiss this illusion, as lot goes in to selling process. His experiences on negotiating contract with GE Capital is truly exhilarating.
This book doesn’t need more words from me. I recommend you read this book, if you are a newbie looking to start your business, or already has a business & needs advice on selling it to most profit.